Liliana Art Goods
Role:
Owner & Co-founder 👨🏻💼
Graphic Designer 👨🏻🎨
Product Designer 👨🏻💻
Context
Liliana Art Goods was the Etsy print-on-demand shop that followed Hilian, and was built on everything Hilian taught me about what not to do. Where Hilian started with a vision and searched for an audience, LAG started with an audience and built around it. The approach was deliberate: no initial capital, no inventory risk, no personal taste driving decisions. Just market demand, followed honestly. A Swiftie fan shop that became a Swiftie pet shop, that eventually became a pet shop; the niche found itself.
Improvising Past Iterations
Context
Liliana Art Goods was the Etsy print-on-demand shop that followed Hilian, and was built on everything Hilian taught me about what not to do. Where Hilian started with a vision and searched for an audience, LAG started with an audience and built around it. The approach was deliberate: no initial capital, no inventory risk, no personal taste driving decisions. Just market demand, followed honestly. A Swiftie fan shop that became a Swiftie pet shop, that eventually became a pet shop; the niche found itself.
Improvising Past Iterations
Brief
To design a profitable POD shop by removing yourself from the equation entirely. No brand vision, no preferred aesthetic, no ideals to protect. Which is made the fundumental question to be, "how fast can you find the right trend and put your spin to it in just the right way so that it's recognizable enough to catch the interest of a fandom, yet unique enough for them to not scroll past it?" Follow the market, move fast, build something that should sell, and advertise in ways that would inspire at least a click.
Detach & Design
Brief
To design a profitable POD shop by removing yourself from the equation entirely. No brand vision, no preferred aesthetic, no ideals to protect. Which is made the fundumental question to be, "how fast can you find the right trend and put your spin to it in just the right way so that it's recognizable enough to catch the interest of a fandom, yet unique enough for them to not scroll past it?" Follow the market, move fast, build something that should sell, and advertise in ways that would inspire at least a click.
Detach & Design
Brief
To design a profitable POD shop by removing yourself from the equation entirely. No brand vision, no preferred aesthetic, no ideals to protect. Which is made the fundumental question to be, "how fast can you find the right trend and put your spin to it in just the right way so that it's recognizable enough to catch the interest of a fandom, yet unique enough for them to not scroll past it?" Follow the market, move fast, build something that should sell, and advertise in ways that would inspire at least a click.
Detach & Design
Approach
The work split into two consistent streams: product design and marketing material. Product design had its own internal sequence: conception, then the actual design work, then the technical layer of adapting each piece to its print method. DTF, DTG, embroidery, and sublimation each carry different file requirements, color behavior, and production constraints. Designing without that literacy means the work doesn't survive contact with production. The second stream was marketing; both off-platform promotion and product imagery, which on Etsy functions as the first and often only sales touchpoint. The visual identity wasn't planned. Gazzetta came in as the typeface, beige and brown settled as the palette, the name compressed to LAG. It formed around the fandom rather than against it, which was the only coherent option when the brand's entire logic was demand-first. The shop also ran both fixed designs and customizable ones, tapping into Etsy's personalization market; which meant designing within a variable system where some elements were locked and others were left intentionally open for the customer.
Fast-Pace Workflow
Approach
The work split into two consistent streams: product design and marketing material. Product design had its own internal sequence: conception, then the actual design work, then the technical layer of adapting each piece to its print method. DTF, DTG, embroidery, and sublimation each carry different file requirements, color behavior, and production constraints. Designing without that literacy means the work doesn't survive contact with production. The second stream was marketing; both off-platform promotion and product imagery, which on Etsy functions as the first and often only sales touchpoint. The visual identity wasn't planned. Gazzetta came in as the typeface, beige and brown settled as the palette, the name compressed to LAG. It formed around the fandom rather than against it, which was the only coherent option when the brand's entire logic was demand-first. The shop also ran both fixed designs and customizable ones, tapping into Etsy's personalization market; which meant designing within a variable system where some elements were locked and others were left intentionally open for the customer.
Fast-Pace Workflow
Approach
The work split into two consistent streams: product design and marketing material. Product design had its own internal sequence: conception, then the actual design work, then the technical layer of adapting each piece to its print method. DTF, DTG, embroidery, and sublimation each carry different file requirements, color behavior, and production constraints. Designing without that literacy means the work doesn't survive contact with production. The second stream was marketing; both off-platform promotion and product imagery, which on Etsy functions as the first and often only sales touchpoint. The visual identity wasn't planned. Gazzetta came in as the typeface, beige and brown settled as the palette, the name compressed to LAG. It formed around the fandom rather than against it, which was the only coherent option when the brand's entire logic was demand-first. The shop also ran both fixed designs and customizable ones, tapping into Etsy's personalization market; which meant designing within a variable system where some elements were locked and others were left intentionally open for the customer.
Fast-Pace Workflow
Outcome
LAG launched into a quick burst of traction that plateaued but never fully went quiet. The demand-first model worked on its own terms; the shop consistently moved product without the overhead of inventory or the friction of convincing an audience to care about a brand they didn't ask for.
Real World Impact
Outcome
LAG launched into a quick burst of traction that plateaued but never fully went quiet. The demand-first model worked on its own terms; the shop consistently moved product without the overhead of inventory or the friction of convincing an audience to care about a brand they didn't ask for.
Real World Impact
Works
Graphic Design
UI/UX Design
Photography
Video Production
Shops
Liliana Art Goods
Sor Art Collective
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Works
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Works
Graphic Design
UI/UX Design
Photography
Video Production
Shops
Liliana Art Goods
Sor Art Collective
Sitemap
Home
Works
About
Card
Blog
Let's work
Works
Graphic Design
UI/UX Design
Photography
Video Production
Shops
Liliana Art Goods
Sor Art Collective
Sitemap
Home
Works
About
Card
Blog
Let's work